Smush teams up with Felsot in his new video
The 29 year old Felsot, who grew up in Newport Beach and now lives in L.A. He came to Newport town last Tuesday for the first of a two-day shoot at the nightclub overlooking the water.
"You don't find too many clubs on the water," Felsot said.
When they started shooting the video, about a dozen people stood around watching or yakked into cellphones as the up-and-coming New York R&B artist Tina Brown, did her thing.
The shoot will last for two days. During the shoot, Felsot will be recording two videos wherein one stars Brown and L.A. Laker Smush Parker and the other is for a band called Beyond Blonde.
Besides Parker, a few other Lakers are involved in the video, and singer Justin Timberlake was expected to stop by later Tuesday.
Felsot had his own share of humble beginnings. He worked as a production assistant and helped the producers of "Training Day" and "Pulp Fiction."
Eventually, he started his own production company and co-produced last year’s movie "Harsh Times," which will be released in theaters next year.
According to Felsot, the videos he’s shooting this week will be short videos, about 45 seconds, that will be shown in AMC movie theaters the way movie trailers and other commercials are.
"It's a way of marketing a CD to all these patrons at the theater," he said. "It's the new way of advertising through mobile phones. It's the new way of advertising through the Internet. It's the new way of advertising through iPods."
For Felsot, the line between entertainment content and advertising is getting more blurry and he also said that this trend will continue with media like his videos. |